Word of Mouth (WOM)

AKA:
Word of Mouth Marketing (WOMM), Word of Mouth Advertising 

What does it mean:

When users evangelize your product for you, sometimes with your encouragement and help to do so. 

Use it in a sentence:

To colleagues:

“We should do a marketing stunt to generate some WOM marketing.”

To investors:

“We use a refer-a-friend sharing platform to improve WOM.”

At a party:

“Hey did you hear about that great book of marketing acronyms called Marketing WTF? You should pick up a copy!”

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