Word of Mouth Marketing (WOMM), Word of Mouth Advertising
What does it mean:
When users evangelize your product for you, sometimes with your encouragement and help to do so.
Use it in a sentence:
“We should do a marketing stunt to generate some WOM marketing.”
“We use a refer-a-friend sharing platform to improve WOM.”
At a party:
“Hey did you hear about that great book of marketing acronyms called Marketing WTF? You should pick up a copy!”
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