Marketing Acronyms

Unique Selling Proposition (USP)

Unique Selling Point

What does it mean:

It’s a selling point that differentiates you in the market. Think about it of ‘this is what I have that my competitors don’t’. 

Use it in a sentence:

To colleagues:

“The USP of our landing pages really isn’t working. Let’s A/B test some new ones”

To investors:

“Our USP that everything we do is stored on the blockchain.”

At a party:

“Well one USP of this product is I only hate half the people here, not the entire lot”

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