Marketing Acronyms

Search Engine Results Page (SERP)

Search Page, Search Listings

What does it mean:

It is the results that are returned from any Google search. Typically broken down into groups of 10 results at a time.

Use it in a sentence:

To colleagues:

“There’s another company with a similar name to us. We should make sure we rank higher on the SERP for our brand name. ”

To investors:

“We have dominated the SERPs for many of our relevant  niche keywords.”

At a party:

“Let’s Google our names and see who has the best looking SERP”

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