AKA:
Search Optimization, Organic Search, PageRank (PR), Earned Traffic
What does it mean:
Manipulating the search results on Google for fun and profit. Essentially making your site rank higher in search for specific keywords or general topics.
Simple formula:
In a cluster of (4) links each page would be assigned PR of ¼ or .25. So a total of 0.75 PageRank is passed on to page D to improve rankings.
A PageRank (PR) + B PageRank (PR) + C PageRank (PR) = Page D Received PageRank (PR)
Use it in a sentence:
To colleagues:
“We should invest now in SEO to start seeing organic traffic improve in the next few months.”
To investors:
“We use a combination of SEO and content marketing to generate lots of free users.”
At a party:
“Did I ever tell you the time I did SEO on my friend’s personal website to rank for the search term ‘pickle fetish’?”
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