Marketing Acronyms

Cost Per Lead (CPL)

Cost Per Action (CPA)

What does it mean:

How much you pay for each lead generated on your website or service. Typically this would mean a visitor successfully filled in a form and provided their contact information. Primarily used when talking about generating leads for sales teams. 

The formula:

Total Ad Spend / Total Leads Generated = CPL

Use it in a sentence:

To colleagues:

“I have found that LinkedIn generates the best quality leads but the CPL is typically higher than other platforms.”

To investors:

“Across all of our marketing channels we have an average CPL of $10.”

At a party:
“I spent $200 on this dress and only two guys have flirted with me tonight. That’s an expensive $100 CPL if you ask me.” 

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