Paid Per Click (PPC), Search Engine Marketing (SEM)
What does it mean:
How much you pay for each click to your website on a paid channel such as Google Adwords.
Total Ad Spend / Total Clicks = CPC
Use it in a sentence:
“Let’s try to find some cheaper CPCs in other regions for our marketing campaigns.”
“We are seeking funding now as the CPCs in our industries are expensive and competitive.”
At a party:
“Sometimes when I’m bored I search for my competitor’s high-cost CPCs and click on their ads repeatedly.”
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