Cost Per Click (CPC)

AKA:
Paid Per Click (PPC), Search Engine Marketing (SEM)

What does it mean:

How much you pay for each click to your website on a paid channel such as Google Adwords.

The formula:

Total Ad Spend / Total Clicks = CPC

Use it in a sentence:

To colleagues:

“Let’s try to find some cheaper CPCs in other regions for our marketing campaigns.”

To investors:

“We are seeking funding now as the CPCs in our industries are expensive and competitive.”

At a party:

“Sometimes when I’m bored I search for my competitor’s high-cost CPCs and click on their ads repeatedly.”