AKA:
A/B Testing, Funnel Optimization
What does it mean:
The practice of making improvements to key parts of your website or service such as user signup and purchase funnels.
The toolset to do it:
Optimizely, Google Optimize, Visual Website Optimizer, Hotjar, Crazyegg, Mixpanel
Use it in a sentence:
To colleagues:
“Only 1% of users who enter our signup funnel complete the process. We need to put some time into CRO.”
To investors:
“We have been doing CRO on our payment flow and dramatically improved conversion rates. We are ready to scale our top of funnel”
At a party:
“I’ve been doing some serious CRO on my Tinder profile and as a result have several dates next week”
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