A/B Testing, Funnel Optimization
What does it mean:
The practice of making improvements to key parts of your website or service such as user signup and purchase funnels.
The toolset to do it:
Optimizely, Google Optimize, Visual Website Optimizer, Hotjar, Crazyegg, Mixpanel
Use it in a sentence:
“Only 1% of users who enter our signup funnel complete the process. We need to put some time into CRO.”
“We have been doing CRO on our payment flow and dramatically improved conversion rates. We are ready to scale our top of funnel”
At a party:
“I’ve been doing some serious CRO on my Tinder profile and as a result have several dates next week”
Want to learn WTF more marketing acronyms mean?
Get the book!