Marketing Acronyms

Conversion Rate Optimization (CRO)

A/B Testing, Funnel Optimization

What does it mean:

The practice of making improvements to key parts of your website or service such as user signup and purchase funnels.  

The toolset to do it:

Optimizely, Google Optimize, Visual Website Optimizer, Hotjar, Crazyegg, Mixpanel

Use it in a sentence:

To colleagues:

“Only 1% of users who enter our signup funnel complete the process. We need to put some time into CRO.”

To investors:

“We have been doing CRO on our payment flow and dramatically improved conversion rates. We are ready to scale our top of funnel”

At a party:

“I’ve been doing some serious CRO on my Tinder profile and as a result have several dates next week”

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