Campaign performance, keyword performance
What does it mean:
Typically placed in a large button on a website or service, the Call to Action is meant to prompt an immediate response or encourage a fast sale.
(Clicks / Total Impressions) * 100 = Click Through Rate (CTR) %
Use it in a sentence:
“Our last AdWords campaign had a CTR of less than 1%. Let’s optimize it further and target 2% next month, ”
“We do a lot of testing on our ad creatives to find the best CTR.”
At a party:
“Do you guys ever put subliminal messages in your banner ads just to see if it improves CTR? What? Just me?”
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