AKA:
Button
What does it mean:
Typically placed in a large button on a website or service, the Call to Action is meant to prompt an immediate response or encourage a fast sale.
The formula:
Often an imperative verb such as ‘Call Now’, ‘Buy Today’, ‘Tell Me More’
Use it in a sentence:
To colleagues:
“Let’s A/B test the CTA on our homepage to make sure we’ve used the right words there.”
To investors:
“We know what CTA our users best respond to thanks to user surveys and campaign testing.”
At a party:
“I’ve got a CTA none of you can refuse. Who wants a SHOT?!?”
Want to learn WTF more marketing acronyms mean?
Get the book!
