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Marketing Acronyms

Call To Action (CTA)

AKA:
Button

What does it mean:

Typically placed in a large button on a website or service, the Call to Action is meant to prompt an immediate response or encourage a fast sale. 

The formula:

Often an imperative verb such as ‘Call Now’, ‘Buy Today’, ‘Tell Me More’

Use it in a sentence:

To colleagues:

“Let’s A/B test the CTA on our homepage to make sure we’ve used the right words there.”

To investors:

“We know what CTA our users best respond to thanks to user surveys and campaign testing.”


At a party:

“I’ve got a CTA none of you can refuse. Who wants a SHOT?!?”

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