Average Revenue Per Paying User (ARPPU), Average Revenue Per Unit (ARPU)
What does it mean:
As the name suggests, it’s the average revenue each user gives you.
Monthly Recurring Revenue (MRR) ÷ Active Customers = ARPU
Use it in a sentence:
“We’re never going to build a big business on $1 ARPU, let’s reconsider our business model.”
“We doubled our ARPU by adding a new team’s plan to our product offering.”
At a party:
“Oh, man do you know where the bathroom is? I’ve really got to ARPU”
Want to learn WTF more marketing acronyms mean?
Get the book!